Devon Hammonds founded Magic Fish Water, a Southern California brand that started with hand-built scent formulas designed to turn trout and catfish bites into solid hooksets. He began with proven attractants tailored to local lakes and reservoirs, then grew the line into a full range of trout-specific gear while constantly testing and launching new products fine-tuned for SoCal conditions. Through nonstop on-the-water experimentation and a sharp focus on what really triggers strikes, Devon creates scents and tackle that load strings with rainbows, keep rods bent on stocked fish, and give anglers the real edge needed for consistent limits and standout days at the lake.